The digital age has seen a boom in ecommerce, with consumers spending more time online than ever before. There are many ways to drive traffic to your website, but the most effective way is through social media advertising.
The how to increase foot traffic in a business is a question that has been asked many times. There are some ways to increase foot traffic, one of which is by increasing digital sales.
As an entrepreneur, you should not ignore the trend toward e-commerce and digital transformation. The good news is that you may advertise your website to foot traffic in and around your shop to improve your online exposure and boost digital sales as a brick-and-mortar company owner.
Your greatest benefit is that you don’t have to spend as much time developing the connections that convert individuals into customers since you’ve already done that.
Customers that come into your business are familiar with you, trust you, and are more inclined to buy from you. Also, even if they haven’t purchased anything from you yet, the surrounding foot traffic is acquainted with your company.
The issue now is how to convert your foot traffic into more digital purchases.
Whether you’re just starting off with your website or have been operating one for a while, the methods in this article are applicable to everyone.
Let’s take a look at the two major kinds of retail traffic, as well as their benefits and drawbacks.
What Are the Advantages and Disadvantages of Foot Traffic vs. Online Traffic?
When we speak about foot traffic, we are referring to the amount of individuals who enter your shop as well as those who stroll close. It has always been a key indicator of retail performance, and the higher the foot traffic in a certain location, the better the possibilities of making purchases.
Each kind of traffic has advantages and disadvantages.
The benefits of having frequent foot traffic are as follows:
- enables companies to view and engage with consumers on a personal level
- may create word-of-mouth marketing and, as a result, repeat consumers via referrals
- allows face-to-face transactions, which are preferred by many customers.
- enables consumers to ask questions directly and get prompt responses
Foot traffic, on the other hand, has certain drawbacks. The decrease is the most important drawback. According to RetailNext, Black Friday sales were down 48 percent this year, and this trend is expected to continue as more people resort to online shopping.
There are also some drawbacks, such as:
- It all depends on the weather. When the weather is poor or the heat is too severe, fewer shoppers are out.
- Brick-and-mortar sales are on the decline.
E-commerce users benefit from the convenience and unique deals that are accessible online. However, the rise in internet sales benefits website owners as well.
The following are some of the most significant benefits of internet traffic:
- Visitors to your shop come in at all hours of the day and night, even while you’re asleep.
- It reaches a certain audience.
- There are few, if any, geographical restrictions.
- You may use tracking to identify trends and improve your marketing approach.
The following are some of the disadvantages of internet traffic:
- It takes time to build a solid internet presence.
- There is an overabundance of dependence on technology.
- You risk losing your place in search engines if algorithms change.
- It is costly to continuously attracting new customers to your business.
How to Convert Foot Traffic Into Digital Sales in 8 Easy Steps
Digital sales are too important for any retailer to overlook. According to predictions, e-commerce has dominated the retail industry for years and will continue to do so.
E-commerce sales are expected to reach 563.4 billion dollars by 2025, according to estimates, and your online company may profit from this increase.
1. Make your online presence known
Customers frequent your shop on a daily basis. By promoting your digital channels around the shop, you can ensure that they are aware of your website and social media presence.
But don’t go too wild.
Giant banners with “find us online @” printed on them are unnecessary. Instead, try to be a bit more understated. You might, for example:
- Receipts should include your website URL and social media profiles.
- When packaging bags, include business cards with a discount coupon.
- Put your website information on any package.
- Place tiny plaques with your online information on shelves around the shop.
- Details should be displayed on any exterior signs and in your windows for passers-by to notice.
Additionally, if you have any unique online deals, advertise them in-store and distribute promotional materials. Add a nudge to pique people’s attention.
2. Promote sales that are only available online.
Many individuals have two traits: they like a good deal and they are afraid of missing out (FOMO). The following statistics are based on the data:
- Sixty-nine percent of millennials suffer from FOMO (fear of missing out).
- FOMO is more common in higher-income families.
- A significant contribution is social media.
FOMO is a well-known psychological technique for increasing purchases. As a result, providing online-only goods or special discounts may be a profitable profit booster for your company, particularly if the offers are limited in time.
This is how e-commerce businesses like Sleeknote utilize a feeling of urgency to get customers to join up.
Another advantage of this strategy is that customers are eager to tell their friends and family about the fantastic bargain they received. This may result in an increase in the number of people visiting your digital channels.
When conducting this kind of promotion, be sure to provide flyers or tiny cards with a promotion code to your offline clients so you can monitor the effectiveness of your campaign.
3. Provide Free Shipping Coupon Codes
Shipping charges are a deal-breaker for many customers. Eighty-two percent of consumers despise them and would rather have free delivery than pay for expedited shipment.
Why not give a free shipping discount coupon to get over this stumbling block?
It’s simpler to engage consumers and develop connections by delivering tailored offers after they’ve arrived at your website, signed up, and registered. They also learn about the advantages of buying online.
If it makes sense, you could also offer free delivery on future purchases with a minimal value to further engage and encourage your consumers to buy.
4. Provide incentives for using social media.
Sometimes all a client needs is a little push. They may have intended to check out your company on social media but have yet to do so.
What can you do to get consumers to check out your social media pages? You are the one who creates incentives. Coupons, freebies, competitions, and prizes are all examples of incentives.
If your client shares your social media sites with others or gets a buddy to join up for your digital channels, you may give points or a percentage off.
5. Emphasize products that are only available online.
For a minute, let’s return to FOMO.
FOMO has perhaps contributed significantly to the survival of the retail sector, particularly during big shopping events such as Black Friday.
FOMO is often used by e-commerce shop owners to increase sales, and there are a variety of different methods to include it into your marketing efforts.
You’re providing consumers an incentive to visit your website and sign up by offering unique online-only goods.
FOMO, on the other hand, has a drawback.
It may lead to customers making rash purchases. That’s not what you or your company require: you want consumers who will return for more.
Also, it has the potential to degrade the entire client experience, so proceed with caution.
6. Collaborate with other store owners to market your products.
If another local business sells a product that complements yours, you may discover that cross-promotion of each other’s goods and services is mutually advantageous.
A neighborhood beauty salon or gym, for example, might partner with an organic shop offering healthy meals and natural skincare items.
In your shop, you advertise their online services and digital platforms, and they do the same in theirs.
Take it a step further by collaborating with other local business owners to produce a co-branded voucher that includes local companies’ internet contact information.
This strategy may reach a wider range of foot traffic, possibly resulting in more website visits and higher digital sales.
7. Take advantage of in-store events
In-store promotions have been around for a long time and are an important part of retail marketing. The purpose of in-store marketing is to:
- boost the number of customers
- increase brand recognition
- spread the word about new goods
- get people to talk
An in-store campaign generates foot traffic from regular customers and potentially bystanders by generating a buzz.
Consumers may visit a shop, look at goods, and get to know you at these events. They also allow you to publicize your internet channels and provide promotional materials that lead visitors to your website.
In-store promotions also assist with word of mouth and consumer loyalty, and you have some freedom in terms of the event’s design.
Your promotion might be one of the following, depending on your goals:
You might also follow Ikea’s lead and organize a “bring a buddy” event. Ikea encouraged visitors to “like” their Facebook page if they wanted to take advantage of exclusive deals accessible only to those who brought a friend to the event.
Such activities may also be used to advertise your business in other ways. You might, for example, encourage people to take photos or films and post them on your digital networks to further promote your business online.
8. Distribute flyers
Expand your space to take advantage of the foot flow outside your entrance. Flyers are one of the most traditional types of advertising, and they continue to be effective.
Distribute fliers to passers-by promoting your special offers and online-only goods. However, before you do so, be sure it’s legal in your area.
You may then take advantage of this chance to introduce yourself to prospective consumers and inform them about your company and the benefits of purchasing from you online.
Additionally, you can:
- Post fliers on bulletin boards in your neighborhood.
- advertise in the windows of your business
- Keep a stack of fliers on your counter for passers-by to pick up.
- put flyers in the shopping bags of your customers
Finally, give everyone who joins up a discount and provide a code for them to use so you can monitor their progress.
Foot Traffic Frequently Asked Questions
How can I increase the number of people that visit my website?
You may utilize your website to increase foot traffic and therefore increase your revenue. Consider encouraging customers to purchase online and pick up in-store, giving in-store redeemable coupons, and allowing exchanges and returns in-store.
What’s the most effective method to measure the effectiveness of my campaigns?
You may include codes in any flyers, cards, or other promotional items you provide, or you can inquire about how consumers discovered you when they enrolled online.
How can I increase my offline foot traffic?
Signage, a loyalty program, marketing, and social media may all help. However, keep in mind that these strategies take time to work, so they may not result in an instant boost in foot traffic.
How can increased foot traffic boost sales?
The more foot traffic you have, the more opportunities for interaction and purchases you’ll have, which will help you increase your income.
Conclusion on Foot Traffic
As a shop owner, you have a unique opportunity to boost your digital sales by directing consumers straight to your website.
You won’t have to depend on them discovering you by accident, and you won’t have to spend as much time establishing trust since these customers are already familiar with you.
This provides you with an excellent opportunity to begin aggressively marketing your website to the foot traffic in and around your shop.
There are a variety of approaches you may use to do this. Offering incentives to encourage customers to join up on your social media accounts, hosting in-store specials to showcase online-only goods and demonstrate them, and promoting your shop on packing materials and receipts are just a few examples.
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The how to increase foot traffic in a retail store 2021 is a blog post that discusses how retailers can use the data of foot traffic to help them understand their customers better.
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